Winter Toy Appeal

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It's a wrap! Thank you to everyone who has supported Winter Toy Appeal and to the teams at E5 Babybank and Location Location who help with the logistics.

In 2021 our Winter Toy Appeal has reached over 5,000 children in extreme poverty in Hackney, Islington, Haringey and Tower Hamlets and generated more than £30,000 of trade for independent shops.

Stay tuned to this page for news of the Winter Toy Appeal 2022.

Thanks everyone for your kindness.

You can still join the Local Buyers Club for half price (just £6) and we'll donate £5 to the Appeal fund.

We rely on support from our members to run the Appeal every year. 
Members benefit from savings and perks at
hundreds of lovely small businesses.

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Participating Toy Shops
(Now closed to new donations)

Stoke Newington Toys & Books

Save 20% off Winter Toy Appeal purchases at Stoke Newington Toys & Books. Please leave your donations in store for us to collect.

You can also order online for the Appeal via their wish list.

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The Toybox
Victoria Park

Pop in and buy a gift in store for the Winter Toy Appeal. Please leave it for us to collect.


Soup Dragon,
Crouch End

Save 20% off Winter Toy Appeal purchases. Please leave your donations in store for us to collect.


This store on Stoke Newington Church Street is offering 20% off Toy Appeal purchases. They have a lovely range of wooden toys. Please leave donations in store for us to collect.


Know & Love

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We're on a mission to keep London's communities thriving. 


Please join the Local Buyers Club - you'll be helping to support independent business and as a member you'll benefit from savings and perks at hundreds of shops, restaurants, cafes, bars and more. 


We highlight great independent businesses and raise awareness of the advantages of shopping locally.

JOIN NOW for half price (just £6 for single membership) using code TOYAPPEALFIVE

Or select a double membership for just £10 and we will donate £10

Single membership is just £12 a year thereafter which will help us run future appeals

Please join our mailing list for Toy Appeal updates, local offers and free entry to our prize draw...

In partnership

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Featured in

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Featured on

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Channel Five
BBC London

Enquiries about the Winter Toy Appeal: please email