Winter Toy Appeal 2022

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It's that time again.

2022 marks our ninth annual Winter Toy Appeal. Last year, thanks to your kindness, we provided new toys for more than 5,000 children experiencing hardship and generated more than £30.000 of trade for independent shops.

This year the agencies who refer to us tell us things are tougher than ever and we're expecting referrals to be up.

It's early days and the Toy Appeal really gets going in late October but if you have new toys to donate, please drop them into Location, Location estate agency on Stoke Newington Chruch St. Alternatively, you can buy a toy at Stoke Newington Toys and Books on the High St and leave it in store for us to collect (mention Toy Appeal and they'll give you 20% off).

Join the Local Buyers Club for half price (just £7.50) and we'll donate £5 to the Appeal fund.

We rely on support from our members to run the Appeal every year. 
Members benefit from savings and perks at
hundreds of lovely small businesses.

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Participating Toy Shops

Stoke Newington Toys & Books

Save 20% off Winter Toy Appeal purchases at Stoke Newington Toys & Books. Please leave your donations in store for us to collect.

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The Toybox
Victoria Park

Pop in and buy a gift in store for the Winter Toy Appeal. Please leave it for us to collect.


Soup Dragon,
Crouch End

Save 20% off Winter Toy Appeal purchases. Please leave your donations in store for us to collect.


This store on Stoke Newington Church Street is offering 20% off Toy Appeal purchases. They have a lovely range of wooden toys. Please leave donations in store for us to collect.


Know & Love

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We're on a mission to keep London's communities thriving. 


Please join the Local Buyers Club - you'll be helping to support independent business and as a member you'll benefit from savings and perks at hundreds of shops, restaurants, cafes, bars and more. 


We highlight great independent businesses and raise awareness of the advantages of shopping locally.

JOIN NOW for half price (just £7.50 for single membership) using code TOYAPPEALFIVE

Please join our mailing list for Toy Appeal updates, local offers and free entry to our prize draw...

In partnership

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Featured in

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Featured on

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Channel Five
BBC London

Enquiries about the Winter Toy Appeal: please email