It's the big one!  This is our 10th Winter Toy Appeal.

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The need in 2023 is huge - thousands of children in North and East London are experiencing extreme hardship.  Without this appeal, many wouldn't receive a gift at Christmas.

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The cost-of-living crisis has hit families hard, Universal Credit fails to cover even the essentials, food prices have risen sharply and many families face the impossible choice of whether to eat or heat their homes.

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Last year, thanks to your kindness, we provided new toys for more than 5,000 children experiencing hardship and generated more than £30.000 of trade for independent shops.

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This year the agencies who refer to us tell us things are tougher than ever and we are expecting referrals to be up.

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Please buy a new gift for a child experiencing extreme poverty in London. They'll be distributed via schools, social workers, children's centres, councils, refuges and more to children in most need.