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Winter Toy Appeal 2023

This year's appeal has now closed. Thank you so much to everyone who supported the appeal. Thanks to your generosity we have managed to collect gifts for over 5,000 children experiencing extreme hardship. 

Please join the Local Buyers Club if you can. We rely on the support of our members to run the appeal each year. 
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It's the big one!  This is our 10th Winter Toy Appeal.

The need in 2023 is huge - thousands of children in North and East London are experiencing extreme hardship.  Without this appeal, many wouldn't receive a gift at Christmas.

The cost-of-living crisis has hit families hard, Universal Credit fails to cover even the essentials, food prices have risen sharply and many families face the impossible choice of whether to eat or heat their homes.

Last year, thanks to your kindness, we provided new toys for more than 5,000 children experiencing hardship and generated more than £30,000 of trade for independent shops.

This year the agencies who refer to us tell us things are tougher than ever and we are expecting referrals to be up.

Please buy a new gift for a child experiencing extreme poverty in London. They'll be distributed via schools, social workers, children's centres, councils, refuges and more to children in most need.

The appeal reaches children in Hackney, Haringey, Islington, Tower Hamlets and Leyton.

Funds donated via Go Fund Me will be used to buy toys from independent shops. 

December 15th is the last day to donate. Donations made after this date will be used for next year's appeal. 

Help keep the Appeal going by joining the Local Buyers Club for half price (just £7.49) and we'll donate £7.49 to the Appeal fund.

We rely on support from our members to run the Appeal every year. 
Members benefit from exclusive savings and perks at
hundreds of lovely small businesses.

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Participating Toy Shops

Save 20% off Winter Toy Appeal purchases at Stoke Newington Toys & Books. Please leave your donations in store for us to collect or shop online here.

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The Toybox
Victoria Park

Pop in and buy a gift in store for the Winter Toy Appeal. Please leave it for us to collect.


Soup Dragon,
Crouch End

Save 20% off Winter Toy Appeal purchases. Please leave your donations in store for us to collect. You can also shop online and use code WINTERTOYAPPEAL to access the 20% saving. 


Know & Love

This store on Stoke Newington Church Street is offering 20% off Toy Appeal purchases. They have a lovely range of wooden toys. Please leave donations in store for us to collect.


Drop off new toys in person

You can drop off new toys at Location Location (18 Stokey Newington Church Street) or at Better Leisure Centres in Hackney. 

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We're on a mission to keep London's communities thriving. 


Please join the Local Buyers Club - you'll be helping to support independent business and as a member you'll benefit from savings and perks at hundreds of shops, restaurants, cafes, bars and more. 


We highlight great independent businesses and raise awareness of the advantages of shopping locally.

JOIN NOW for half price (just £7.49 for single membership) using code WINTERTOYAPPEAL

Please join our mailing list for Toy Appeal updates, local offers and free entry to our prize draw...

In partnership

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Featured in

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Featured on

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Channel Five
BBC London
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Enquiries about the Winter Toy Appeal: please email

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