Winter Toy Appeal 2024
For the 11th year running our Winter Toy Appeal is collecting new toys for children experiencing extreme hardship in North and East London. Without this appeal, many wouldn't receive a gift at Christmas.
The cost-of-living crisis has hit families hard, Universal Credit fails to cover even the essentials, food prices have risen sharply and many families face the impossible choice of whether to eat or heat their homes.
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Last year, thanks to your kindness, we provided new toys for more than 5,000 children experiencing hardship and generated much-needed trade for independent shops.
​Please give what you can and help make sure no child goes without this winter.
Please buy a new gift for a child experiencing extreme poverty in London. They'll be distributed via schools, social workers, children's centres, councils, refuges and more to children in most need.
The appeal reaches children in Hackney, Haringey, Islington and Tower Hamlets and are mainly distributed by local councils (to children in care and those in temporary accommodation).
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Funds donated via Go Fund Me will primarily be used to buy toys from independent shops.
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December 16th is the last day to donate. Donations made after this date will be used for next year's appeal.
Help keep the Appeal going by joining the Local Buyers Club for half price (just £7.49) and we'll donate £7.49 to the Appeal fund.
(Use code WINTERTOYAPPEAL)
We rely on support from our members to run the Appeal every year.
Members benefit from exclusive savings and perks at hundreds of lovely small businesses.
Participating Toy Shops
Save 20% off Winter Toy Appeal purchases at Stoke Newington Toys & Books. Please leave your donations in store for us to collect or shop online here.
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The Toybox
Victoria Park
Pop in and buy a gift in store for the Winter Toy Appeal. Please leave it for us to collect.
Soup Dragon,
Crouch End
Save 20% off Winter Toy Appeal purchases. Please leave your donations in store for us to collect. You can also shop online and use code WINTERTOYAPPEAL to access the 20% saving.
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Know & Love
This store on Stoke Newington Church Street is offering 20% off Toy Appeal purchases. They have a lovely range of wooden toys. Please leave donations in store for us to collect.
Drop off new toys in person
You can drop off new toys at Location Location (18 Stokey Newington Church Street) or at Better Leisure Centres in Hackney.
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We're on a mission to keep London's communities thriving.
Please join the Local Buyers Club - you'll be helping to support independent business and as a member you'll benefit from savings and perks at hundreds of shops, restaurants, cafes, bars and more.
We highlight great independent businesses and raise awareness of the advantages of shopping locally.
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JOIN NOW for half price (just £7.49 for single membership) using code WINTERTOYAPPEAL
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Please join our mailing list for Toy Appeal updates, local offers and free entry to our prize draw...
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Enquiries about the Winter Toy Appeal: please email team@localbuyersclub.com