Indie Week: the colourful alternative to Black Friday


EarlyBird Designs Stoke Newington

Forget Black Friday! Celebrate independent shops, artists, makers and small businesses instead!

The team behind the Just a Card campaign have launched Indie Week (from November 25th till the 29th) as a colourful alternative to Black Friday.

Since its launch in 2015 in a bid to bolster dwindling sales, the grassroots campaign has amassed over 10,000 independent high street and online businesses which proudly display the Just a Card sticker.

Now they’re urging people to shop small in the run up to Christmas.

Sarah Hamilton, the artist who founded Just a Card, said: “Our campaign is changing the way people shop! From bookshops to bakeries, artists, makers and designers, independents bring us something special. Their friendly service, expert advice and unique treasures keep our towns and High Streets vibrant. Built with passion and determination, small businesses create opportunities and inspire communities. Their success is our success.