Singing releases same ‘love’ hormone as sex

September 25, 2018


Has the dip in temperature set your mood to blue? Research into the health benefits of singing shows it could be just the think to perk you up!


Did you know singing improves your sense of wellbeing, reduces pain, improves breathing, speech and posture?


Since the dawn of time singing has been a way of marking community life – celebrating births, deaths and work. In many less technological societies it’s a central way of bringing people together. As a famous Zimbabwean proverb goes: ‘if you can walk you can dance, if you can talk you can sing.’

But are we losing site of the value of singing? Are we turning into passive listeners as we encourage only the best singers to perform?




At the Local Buyers Club we’re on a mission to get people singing! Partly because we’re die-hard karaoke fans ourselves. Let’s face it – it’s pretty tricky to go out for karaoke without breaking a smile at some point.


In celebration of Lucky Voice Islington and Soho becoming one of the latest independent businesses to offer discounts to our members, we’ve been learning about the origins of karaoke and why health experts think it’s particularly good for us.


A recent study at the University of Stockholm showed that men and women get an oxytocin high when they sing. It’s the same hormone the body releases during pregnancy, lactation and sex!

 Following an accident that left him disabled, sixties musician Robert Wyatt described singing as: “The best free drug going!” He added: “It does what exercise does and more.”


Professor Clift of the Sidney de Haan Centre for Research (part of Canterbury University) wrote: “Just as walking is now prescribed, the benefits of singing for health are slowly being rediscovered by health practitioners.” 




Parkinsons patients who attend singing sessions report having fewer stutters afterwards and asthma sufferers say they breathe easier after singing. And scientists say secretion of antibodies increases when we sing, so our immunity is boosted too!


Lucky Voice launched in Soho in 2005 as of the UK’s first ever private-room karaoke venues. Its Islington branch opened soon after.


Founders describe their mission: “to bring out the love of singing in everyone!”


Local Buyers Club members get free room hire at Islington and Soho (Sunday-Wednesday, when they place a £40 deposit that’s redeemable against food and drink – groups of up to 8, £60 for 9+). The rooms have touch-screen technology, access to over 9,000 songs, a prop box and a ‘Thirsty’ button for food and drink service.


To book, email or call 0207 439 3660 and quote "Local Buyers Club" (you may need to show your membership card on arrival). Alternatively, just turn up with your card for a spontaneous sing.



Did you know?


  • The Word ‘karaoke’ means “empty orchestra” in Japanese.

  • The craze is said to have started in a bar in Kobe, Japan when a band failed to turn up for a gig and the owner invited customers to sing instead.

  • There’s a Karaoke World Cup! It launched in 2013 – the latest was in Helsinki in 2017 and thousands of people turned up hoping to secure a record deal.

  • Daisuke Inoue invented the first karaoke-style machine. The craze quickly caught on and spread throughout Asia.

  • The World Record holder for the longest karaoke marathon is Italian Leonardo Polverelli – he sang 1,295 songs over 101 hours, 59 minutes and 15 seconds (over four days!).

  • Michael Jackson’s Billie Jean is the world’s most popular karaoke song!


What is the Local Buyers Club?



We're on a mission to help you discover & support the best local & independent businesses.


We've negotiated discounts of up to 25% for our members at dozens of fantastic restaurants, shops, bars and businesses throughout North and East London. We help promote them and raise awareness of the advantages of shopping locally. We also organise and support community initiatives.


 Join Local Buyers Club and, for just £12 per year, you'll be helping to support local business and you'll receive a discount card to use at any of the 100+ businesses listed on the site.


Find out how it works and JOIN THE CLUB









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