Branching out – how Piptree survived lockdown
A year ago, with all their contracts cancelled due to the pandemic, Piptree Catering faced a big decision – go big or go home.
Richard and Alice Perry, who run Piptree, took out a bounce-back loan and made some radical changes – launching Piptree Delivers, selling afternoon teas, barbecue kits, grazing boxes and canapes London-wide. And they set about helping their community – making and delivering £5 roast dinners to vulnerable residents and making Christmas dinners for elderly parishioners at their local church.
It has been a monumentally challenging year for the husband and wife team from Isleworth who have two children (aged 18-months and five-years). But, as Covid restrictions begin to lift, the investments they’ve made in marketing and adapting the business are standing them in good stead and the catering bookings are returning.