Born in lockdown – the story of Circla, London’s refill beauty business



Claudia Gwinnutt was on the brink of her first big contract supplying refillable beauty products to hotels, when Coronavirus sparked the UK’s first major lockdown.


The deal was paused and, left with lots of stock, the 31-year-old decided to start selling direct to consumers instead. It turned out to be a very fortuitous pivot.


A year on, her company Circla is going great guns – providing refillable, eco-friendly beauty products and household cleaning products to homes all over central London – delivered by bike courier or electric van. Local Buyers Club members save 15% at Circla.