No-nasties health shop a breath of fresh air for Islington

Frustrated at the volume of items in health shops containing “nasties”, two London-based entrepreneurs have launched their own store selling only the purest products.

After more than a decade managing health shops, Ivana Vyravcova kept encountering products with labels that made her uneasy – additives, binders, fillers and other synthetic ingredients.

A year ago, she and fiancé Ivo Aulik decided to launch their own shop ‘EpicZen’ in Islington’s Camden Passage with everything free from nasty ingredients.

It’s a labour of love for Ivo, who was born in Estonia, and Slovakia-born Ivana. Soon after signing the lease they discovered they were expecting their first child – they worked day and night to get the shop open and, just a month after its launch, baby Oliver was born.

“Ivana was amazing”, recalls Ivo. “We did all the design and building work ourselves – it was very hard work - she was merchandising and stacking shelves when she was seven months pregnant!