It’s a wrap! Toy Appeal reaches thousands of children in poverty


This year’s Winter Toy Appeal has provided new gifts for more than 5,000 children experiencing extreme poverty.


The Appeal, run by the Local Buyers Club in partnership with Location Location and the E5 Babybank, has been running for eight years – distributing toys via a network of social workers, schools, children’s centres, refuges, migrant centres and more. This year’s appeal reached children in Hackney, Haringey, Islington and Tower Hamlets.


Organiser Jenna Fansa, of the Local Buyers Club, said: “Once again a community has come together to do something tangible to help families experiencing hardship. Our very heartfelt thanks go to everyone who donated – thanks to them, thousands of children who would otherwise have gone without, will have a special gift to open on Christmas morning.