From Finsbury to Hampstead: the man behind Boulangerie Bon Matin


Passion for food is in Dahmane Ladjassa’s DNA.

The Algerian-born chef helped in his father’s restaurant as a child before leaving for France aged 20 and then travelling to England to open a business. He later qualified as a professional chef, having studied fine dining and gastronomy at Westminster Kingsway College, where he was awarded a distinction and prizes.

Now he owns two branches of Boulangerie Bon Matin, affectionately dubbed BBM by locals. The shops in Hampstead and Finsbury Park focus on selling delicious, freshly prepared Mediterranean food with an emphasis on healthy dishes using high quality ingredients. Even the croissants are handmade, using traditional French techniques.