Earlybird hoping to bag best retailer award for second year
Earlybird Cards is in the running to become London’s Best Independent Greeting Card Retailer for a second year.
The small business in Stoke Newington scooped two awards in last year’s RETAs, the card industry’s biggest ceremony. This year they’re in the final again – for Best Greeting Card Shop and for their Small Acts of Sustainability initiative.
Heidi Early, who runs the business with her husband Dominic, said: “We’ve no idea who nominated us but we’re so chuffed to be in the final again. We’ll have to wait till July to find out if we’ve won. Last year we were awarded £150 for each award to spend at the PG Live Trade Show – this year we’ve been given £75 for each of the categories we’ve reached the final for. We’ve had a lovely time spending the money on exciting new stock.
“We’d be so excited if we won again – we’d have to make little costumes for the awards! We’d need a bigger window!”
Earlybird have been leading the way when it comes to sustainability - stocking recyclable paper tape, cards without plastic packaging and and wildflower seed cards. Their up-cycling tips are being shared with other retailers and customers in the hope of inspiring a more eco-approach.
Among their top up-cycling tips are: Making gift tags, cake-toppers and wreaths from old cards, origami projects using old wrapping paper, using old foil balloons for wrapping paper and using wrapping paper to pep-up plant pots.
Heidi added: “We are conscious of environmental sustainability and are keen to show customers there are things they can do really easily to up-cycle and reduce their impact. We’ve had such a lovely response, with people coming into the shop and showing us what they’ve made.”
Heidi and Dominic be joined at a glittering award ceremony at the Grovenor House Hotel on July 7 by staff member Hannah Sharman (aka their ‘super fab assistant’).
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